Colombia: Ready to Go
This campaign intended to connect their audience to them on a cultural level. They are offering a part of South America that is somewhat underutilized in the coffee market right now, Bogota Colombia. With unique coffee flavors that tie into their heritage, we wanted to leverage that and showcase and intrigue, inspire, and sway anyone who may see the products on the shelves of their local supermarket, or the street with their activations.
Overview
Research
& Insight
The brand largely has an audience mainly restricted to Latin America, more over in Colombia and Mexico. There is virtual no presence outside of that. Their audience tends to sway towards middle class young professionals with disposable income and find coffee and “elevated” beverages important to them.
Experience Bogota
I created a RTD line that is unique and true to their brand but stands out among the competition on the shelves. When it came to the activations such as the pop up, we wanted to create an immersive experience that brought the customer into a culture and place that felt authentic and as unique as the beverage line flavors.
The trade show activation was designed with intention to attract interests from other companies within the industry by bolstering the aesthetic in the décor and having some features for the passersby at said trade show to interact with.
Solution
Project Specs
Project Category: Layout & Packaging
Timeframe: 24 weeks (January – March 2021)
Role: Visual Designer, Illustrator, Packaging Designer, Environmental Designer
Tools: Procreate, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Firefly