The Spread
Björk's 1997 album "Homogenic" marked a pivotal shift in her career, as she moved away from her earlier pop work and embraced a more avant-garde, experimental approach. Inspired by her Icelandic roots, Björk blended electronic, orchestral, and traditional Icelandic elements to create a cohesive, introspective sound that explored a range of raw emotions. "Homogenic" received widespread acclaim and is now considered a landmark in Björk's pioneering and visionary discography.
Overview
Inside and Out
Merchline
Research
& Insight
Countless hours were spent listening and researching her body of work and this album. This album marked a sea change not only in her sound but in her visual tone. This was the turning point where she was morphing from a pop icon into a an avant guard artist, redefining what can be done in the music space. This played out visually through the color scheme, which remained the same as the original release, while the illustration displayed a “shedding of skin” in her career.
Moodboard
Sketches
The new design keeps the original feel through maintain the old color palette while the illustration shows Bjork literally shedding her skin from pop icon and into something more.
Solution
Project Specs
Project Category: Layout & Packaging
Timeframe: 6 weeks (Feb - Mar 2023)
Role: Visual Designer, Illustrator
Tools: InDesign, Photoshop, Procreate, Illustrator